PARTNERSHIP MARKETING & SPONSORSHIP SPECIALIST

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ABOUT ME

I have over 20 years of partnership marketing experience working with blue chip brands including Lloyds Bank, Aviva, Coca-Cola, Adidas, Reebok and Samsung. I have managed a range of award winning grassroots and elite sports partnerships including the London 2012 Olympic & Paralympic Games (and three other summer Games), UK Athletics, FIFA World Cup, UEFA Euro Championships, Football League Cup, Liverpool FC, and Rugby World Cup. 

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I have significant expertise on developing purpose-led partnerships which drive both business and social impact. During my time at Lloyds Banking Group, I led their ground-breaking three-year partnership with BBC Children in Need which saw the Group become the charity’s first ever principal partner and largest ever corporate fundraiser.

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I have worked with both agencies and brands and have the insight and expertise on how to navigate large complex organisations.  I know how to engage stakeholders with the decision-making process and motivate employees to ensure partnerships become a core part of the organisation’s DNA.

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I am a former director of the European Sponsorship Association (ESA), and a judge of both the UK Sponsorship Awards and the ESA Excellence Awards.

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