I help blue chip brands maximise their investment in a range of high profile sporting properties and charity partnerships.

I offer advice and interim support to brands, rights holders and charities on the strategic development, negotiation and activation of commercial and purpose-led partnerships.

I drive business and social impact through innovative mass engagement partnerships.

My experience includes:



I have over 20 years of partnership marketing experience working with blue chip brands including Lloyds Bank, Aviva, Coca-Cola, Adidas, Reebok and Samsung. I have managed a range of award winning grassroots and elite sports partnerships including the London 2012 Olympic & Paralympic Games (and three other summer Games), UK Athletics, FIFA World Cup, UEFA Euro Championships, Football League Cup, Liverpool FC, and Rugby World Cup. 

I have significant expertise on developing purpose-led partnerships which drive both business and social impact. During my time at Lloyds Banking Group, I led their ground-breaking three-year partnership with BBC Children in Need which saw the Group become the charity’s first ever principal partner and largest ever corporate fundraiser.

I have worked with both agencies and brands and have the insight and expertise on how to navigate large complex organisations.  I know how to engage stakeholders with the decision-making process and motivate employees to ensure partnerships become a core part of the organisation’s DNA.

I am a former director of the European Sponsorship Association (ESA), and a judge of both the UK Sponsorship Awards and the ESA Excellence Awards.


Your seasoned sponsorship specialist on demand. 

Helping you create partnerships with purpose.

I can offer a range of advisory services including:

  • partnership strategy and proposition development

  • rights structuring and negotiation

  • partnership marketing and activation

  • marketing communications

  • digital engagement

  • media relations

  • colleague engagement

  • measuring impact